Previous events
Four gatherings. Four questions worth bringing brilliant minds together for.
Paid ads vs organic reach and word of mouth.
We explored whether stunning destinations and user-generated content could outperform targeted travel marketing campaigns, and how the future of travel marketing might unfold.
Featuring The Telegraph · Thomas Cook · Seatfrog
Brand polish vs customer truth.
We questioned what authenticity really means for brands, and how honest a brand can be while still managing its voice, image and commercial ambitions.
Featuring Maybelline · Yorkshire Tea · It Takes A Village
From audiences to devoted communities.
We looked at the power of fandom and how brands can build meaningful participation, loyalty and growth without taking their most devoted communities for granted.
Featuring BBC Studios · Pentland Brands · Territory Studio
Purpose in action vs greenwashing.
We explored how brands can turn environmental commitments into meaningful action, and where genuine purpose ends and greenwashing begins.
Featuring Too Good To Go · Bridgestone · x+why
Brands in the room
